John Briggs Books

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How to Create a Great Title and Eye-Catching Cover

A few decades ago, most book covers were a solid color with a standard font and a title that almost always told you nothing about what was inside if you didn’t already know. Those days are long gone. Today, we judge book by their covers in a nanosecond, so your cover not only has to stand-out as a thumbnail image, it has to hold a potential reader’s attention for five seconds or more, and have a title that is alluring and able to be listed on page one in Amazon’s search engine.

That’s a lot to cram into one image and three to ten words

So, how do you do it?

Below are

May 4, 2020 · Leave a comment

What to Do When Your Best Book Isn’t Your Bestelling

As Jonathan Swift’s life drew to a close and dementia set in, he would crawl into bed, read his favorite book and say, “My God, I was brilliant once.”

Which book was that?

If you said Gulliver’s Travels, that’s understandable.

If you said A Modest Proposal, I wouldn’t blame you.

But nope, it was his first book…

March 27, 2020 · Leave a comment

Does Your Book Need a Sequel?

Should your book be part of a series or a stand-alone? Creating sequels to books is big business these days. It’s the popular thing and profitable thing to do, spurred … Continue reading

December 11, 2016 · 1 Comment

The Importance of the Book Pre-Order to Authors

Why early success means continued success in publishing. Does it really matter if you order a book online before its official release date? Before its “book birthday” as they say … Continue reading

March 16, 2016 · 1 Comment

One Way to Land an Interview

My interview on The Historians Every once in awhile something falls into your lap, but if you don’t act on it, it will slip through your legs like a bad-hop … Continue reading

December 10, 2015 · Leave a comment

Creating Your Book’s Title

Have you ever read The Last Man in Europe? How about Fiesta or Trimalchio? Or First Impressions? How about Something That Happened? I bet you have. Those are the original … Continue reading

August 23, 2015 · 1 Comment

What to Do with That One-Star Review

I’ve seen one-star reviews on Amazon and elsewhere that make no sense. One reviewer complained that she didn’t know it was a children’s book when she bought it, even though … Continue reading

September 24, 2014 · Leave a comment

What Five Years as a Children’s Writer Means

I realized upon logging in to my Society of Children’s Book Writers & Illustrators account the other day that I have been with SCBWI for five years. That raises the … Continue reading

August 30, 2014 · Leave a comment

Connecting With Readers

Author David Black recently published I, Bipolar: A Southern Man’s Memoir. It’s a solid read about what it’s like to struggle with this condition, and I recommend it for the … Continue reading

July 19, 2014 · Leave a comment

The Overt and the Covert in Book Marketing

Both are effective, but one is annoying. There are dozens of ways to promote your book—including plenty that didn’t exist ten years ago. Heck, two years ago. You can tweet, … Continue reading

June 20, 2014 · Leave a comment

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