A few decades ago, most book covers were a solid color with a standard font and a title that almost always told you nothing about what was inside if you didn’t already know. Those days are long gone. Today, we judge book by their covers in a nanosecond, so your cover not only has to stand-out as a thumbnail image, it has to hold a potential reader’s attention for five seconds or more, and have a title that is alluring and able to be listed on page one in Amazon’s search engine.
That’s a lot to cram into one image and three to ten words
So, how do you do it?
As Jonathan Swift’s life drew to a close and dementia set in, he would crawl into bed, read his favorite book and say, “My God, I was brilliant once.”
Which book was that?
If you said Gulliver’s Travels, that’s understandable.
If you said A Modest Proposal, I wouldn’t blame you.
But nope, it was his first book…
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